For nonprofits, it is crucial to develop and maintain a powerful internet presence. The internet enables powerful new channels for communication with funders, partners, constituents, and both new and traditional media. As more of us turn to the internet for our primary research, web presence also becomes a crucial factor in determining an organization's legitimacy.
Website design has traditionally been an expensive proposition, with independent consultants charging exorbitant amounts for basic design services. Many small nonprofits cannot afford these services, yet require a web presence to raise funds.
It is also clear that nonprofits have unique needs in website design. For example, many organizations that receive funding from foundation sources or the federal government are required to maintain certain levels of accessibility for special needs users; working with a consultant who is unfamiliar with these needs can lead to very expensive website overhauls.